Group project - Design Phase
- lfei557
- May 20, 2021
- 4 min read
Chosen problem: “The lack of nourishing and healthy food options on UoA campus?”
How might we: Promote healthier eating around UoA campus?
After we decided our final problem and HMW, we wrote down 100 ideas by using brainstorm:
Develop a set diet menu for specific age, gender, body type etc. if they had different needs etc.
Create an interactive forum for students to discuss their needs etc
Develop a team of ‘health’ advocates lol
Create an online ordering system (maybe on our website), and available to preorder.
Health food of the day initiative
Meal of the day initiative
Health Snacks on a budget
Where to shop and what lists based on location
Setting a place to take the meal on every building (e.g. OGGB, IC…)
Create app where students can put in their budget and we provide solutions
Video tutorials on making healthy food options
Podcasts about prioritising healthy eating
Make smoothie sachets - collagen, dried fruit etc to deliver or purchase
Health designated areas at uni halls
Start a student health campaign
Forum for students to post their cheap healthy food hacks etc or meals
Health tracker app
Design posters on health awareness
Student feedback site to collect their opinions and ideas on nourishing food
Vitamin supplements delivered based on needs
Protein shake sachets
Loyalty cards for healthy food options - get bonuses per …
Low budget short film about eating healthy
Healthy food coupons to give away to students
Commercials
Brochures
Giveaways: Keychains, samples
Handing out free food samples outside of uni
Collaborate with healthy stores (eg. Tank)
Setting the weekly ordering plan, then they don't have to choose what to eat every day, the healthy meals will be delivered.
Provide easy ways of cooking (ie. IKEA worksheet thing)
Refer a friend and get a discount
Gain points for posting meal ideas on the forum - get reward
Emails > Newsletters
Plant a vegetable garden (eg. seeds, plants)
Farmer’s market ??
Club > Club expo
Uni acom communal gardens
Meal packs for students not in halls
Food truck
Portable health food fridges or something to sell while we’re out 0
Social Media pages ie. Insta, fb, etc. > Infographics
Mascot
Shopping list bingo
Create a food pyramid diagram
Flat come dine with me health packs
Healthy pizza packs
Introducing club before lectures (cringe but i’ve seen this happen before so)
Contests/challenges through social media = get prizes
Exercise tips
Salad bar
Online weekly order delivery
Vote for meal of the week on forum
Stands with brochures (set up by building entrances, etc.)
Stand in the library w/ our own promotional content + library books about eating healthier, nutrition education, etc.
memes 💀 (u kno how corporations will use memes for ads yea that)
Bus advertisements
Animations
Pair up with causes ie. Buying food from our brand and proceeds go to a charity, etc.
Handing out flyers
Sending out surveys
Make an instagram for healthy eating
Make a recipe book for people that flat
Have a food festival of good food
Providing good diet options to fit certain people etc
Events on school campus
Walking around school handing out samples
Merchandise > Brand on cooking utensils
Open up supermarket
Food court
Cardboard eating utensils
Have a theme tasting day
Cooking show
Billboards
Radio station
Commercial jingle
Record a song about diets
Record an album about diets
Design a set of nutritious fact cards
Create a health drug
Cartoon
Comic
Create our own vegetable
“Healthy food” shopping bag
Producing a kids show about nutrition
Healthy food cooking tutorial video
Skits
Organic farmer’s market
Inviting guest speakers who are experts on nutrition (podcast, video, etc.)
Making equipment that can help make cooking easier (ie. slap chop)
Build a new country that only eats healthy food
Tote bags
Genetically modify human species to only eating healthy food
Make a pet that is compulsory for every human to own that excretes out healthy food
Only feed people lettuce
Food diary
Build a robot that hands out vitamins
Limit unhealthy foods in the entire world
Cookbook
Worldwide mandatory yoga every Tuesday from 9am to 9pm
Then, we chose the Top 3 ideas, and we Reenacted them：
1. Vegetable garden
A vegetable pack that students can buy. This is a prime way to promote nutrition within the University of Auckland as it gives them a task to plant their own garden, allowing them to save money in the long run as they are growing their own vegetables. (Starter kit, has all equipment ie. seeds, shovel, pots etc.)
People want nature in their homes
General health benefits > Cleaner air, healthier eating
Reduces waste
2. Partner up with causes/charities
People would be more encouraged to buy from the brand (not only are you eating better, you’re also benefiting this other cause, charity etc.)
Partnerships bring more exposure + trust = students will be willing to check brand out more = more healthy eating
3. Cookbook by students, for students
Diversity in preferences are offered by students of different backgrounds > Encourages healthy eating, as well as eating out of your comfort zone OR you can find recipes that align with your own preference
Great for students living on a budget
Good for sociability (“hey i like ur recipe from the book” “oh cool ty”)
Then we chose the first idea “Vegetable garden” as chosen ideas. So we made a prototype of a vegetable garden bag.
Here is our brainstorming page for prototyping, which includes materials, shapes, and functional assumptions.
Here is the material we used to make the prototype (scissors, cardboard, sticks, rulers and scotch tape).
It is the final prototype.
In the process of testing the prototype, the teacher gave us a good advice which is to think about plants in different seasons. So we decided to design vegetable seed packs for different seasons according to the seasonality of plants.
Also we will have different instructions for different vegetables, depending on how they are grown.
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