Week 10 - Exploring website design [D4G: what works]

In this week's reflection, I'll be using the Four F's of active review framework to delve into my recent work on enhancing and refining the Feather View website design.

[Figure 1: The four F's of active reviewing, Greenaway, R., (n.d.)]

Facts:

This week, my main focus was on crucial enhancements to the website's design. One significant change I made was transitioning from the previous green colour scheme to a vibrant yellow tone. While the green colour makes people feel natural and eco-friendly, I realized it lacks energy and creativity as Feather view encourages the user to explore their creativity to customize their window stickers.

[Figure 2: Feather View on Figma, My Figma]

Feelings:

Feelings: Throughout the week, I felt both excited and apprehensive about this colour change. This shift to yellow represented a step towards aligning Feather View with its intended brand image. Besides, the feeling of following a well-thought-out plan and seeing it come together was reassuring. It instilled confidence in the project's progress and made the necessary changes available. I still remember the last time I didn't allow myself enough time to revise during the design process. I'm now in the what works phase of D4G (Frey, 2010), and in this last phase, I will focus on finalizing the details and developing the project.

Findings:

As I continued working on the site, I recognized the value of planning ahead. It can minimise the likelihood of feeling overwhelmed or lost in a project and set aside some time for changes and enhancements. Also, his experience highlighted the importance of regularly revisiting and reassessing design choices, ensuring they resonate with the project's core message and target audience.

Future:

Looking ahead, I'm committed to refining the website design further while keeping the modernity and energy brand adjectives in mind. I've learned that sometimes stepping out of my comfort zone, even with design elements, can lead to more accurate and effective representations of my project's goals. Also, I'm inclined to continue to plan ahead for my future design work. This week's experience and insights are valuable and will inform my future design decisions. I will remember the necessity to balance personal preferences with project objectives and always keep my well-structured plan up to date.

Reference:

Greenaway, R. (1970) The four F’s of active reviewing, The University of Edinburgh. Available at: https://www.ed.ac.uk/reflection/reflectors-toolkit/reflecting-on-experience/four-f.

Lu, F. (2023). Feather View. https://www.figma.com/proto/cBtBOYC74WjTsd6tw979nK/Feather-View?type=design&node-id=1-2&t=DEfO2BwDye5DFufh-1&scaling=scale-down&page-id=0%3A1&mode=design

Frey, C. (2010). 4 Key Questions that Drive the Design Thinking Process. Innovation Management. https://innovationmanagement.se/2011/06/01/4-key-questions-that-drive-the-design-thinking-process/